Love From Australia launch in the UK & our little Classic boot had prime spot in Harrods on Christmas eve. Just 2500 pairs are shipped in all the colours of the rainbow. The 'ugg' craze is already well under way and Ugg Australia launch a major marketing campaign across the US & UK to fuel the craze. Oprah endorses Uggs on her show and celebs Pamela Anderson & SJP are spotted wearing the comfy Aussie inspired boots & the trend escalates.
Love From Australia start work on design-led customised designs based on the Classic boot. We are commissioned by Matthew Williamson to craft the sheepskin boots for his NY catwalk: Wildest Dreams Collection. Gypsy Stud & the Luxe Cupid are born and gorgeous boutiques across the UK order the styles for AW04.
Sienna Miller walks into a London stockist and buys a pair of Tall Nomad in black. Then splits with Jude and has her hair cut off - her new 'look' is in every national newspaper and glossy magazine and she is wearing her LFA Nomads in every shot. The phones ring off the hook and waiting lists for our super-seller Nomad run into the hundreds.
Glamour run their first full body shot on the front cover: Kelly Brook wearing Love From Australia pink Gypsy studs.
With a 100-strong stockist base in the UK, Love From Australia launch into the European market and open boutiques in The Netherlands & Greece.
Love From Australia further their European expansion into Germany, Belgium, Luxembourg & Spain.
Love From Australia wedge-heeled collection is launched: all the comfort of sheepskin with the extra height of an 8cm wedge heel.
We opened the doors to the Press & Buyers at our Fallen Princess Open shoot held in the Music Rooms in London.